Hate even hearing the word "sales"? So do most CPAs. But unfortunately, the sales aspect of accounting isn't going away anytime soon.
In this eBook, you'll learn why conversations about price and value can be so uncomfortable (and how to approach them differently next time.)
You'll also learn how to beat price objections, refine your firm's business development process, and ultimately become "everyone's favorite accountant."
This eBook covers:
You'll also learn how to beat price objections, refine your firm's business development process, and ultimately become "everyone's favorite accountant."
This eBook covers:
- Insights on the psychology of pricing and the client mindset
- Research on common cost barriers (and what they mean for your firm)
- Critical business development strategies for post-COVID
- 5 easy ways to build a better client experience
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